Online reputation management, or ORM as it’s known, is the practice of making people and businesses look their best on the Internet. To accomplish that, people need to control their online search results because they frequently contain inaccurate, misleading or outdated material which can adversely influence how web searchers view them.

But controlling search results isn’t the only goal of online reputation management. Since where someone lives, their income and their marital status all affect the perception of a person, it’s important to prevent private information from being made public, as well.

Online reputation management became necessary with the advent of social networks, online forums, blogs and other forms of online communication and information sharing. But since current laws are insufficient to prevent total strangers from damaging your online reputation or harvesting your private information, online reputation management is now critical.

Our goal is to move negative sites down and out of the top ten rankings. We do this by doing search engine optimization on positive websites related to your business, which in turn, pushes the negative websites down. Our unique methods have worked for many companies.

When customers perform a search for your company, what do they see in the first page of the search engine results? Chances are, if you’ve been around for a while, a Google search will include websites with negative comments, reviews or blogs.

The Most Effective Way to Boost Your Online Reputation

The most effective Online Reputation Management strategy is to get positive websites about your company to rank high, which pushes everyone else down in the rankings — ideally out of the top 20 search engine results. Easier said than done, of course. But this strategy has three distinct advantages:

1) You don’t have to confront the owners of the negative sites, who may or may not be cooperative in removing the comments or forum posts.

2) You are in control of your efforts to rank the positive sites, and are no longer at the whims of complainers, critics, or disapproving reviewers who post their opinions online.

3) It’s completely fair. You’re not forcing anyone to change their content, whether through begging, arm-twisting or legal threats. You’re simply helping those who search on you to see the good side of your company.